We devised a plan based on our discovery meetings with senior directors at Whispergenics to have different materials for the different audiences that Whispergenics would be meeting with over the course of their road show.
We created a white paper-like offer document along with presentations that outlined the scientific and investment needs. Since Whispergenics drug therapy is based on an amazing discovery by their scientists, we wanted potential investors to have the same “ah ha” moment that we did when doing our discovery meetings.
After several weeks of fine tuning the messaging, we were able to deliver quality sales materials to support Whispergenics road show.
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